Khoi Vihn on the tools Adobe is providing to create iPad magazine apps:
In my personal opinion, Adobe is doing a tremendous disservice to the publishing industry by encouraging these ineptly literal translations of print publications into iPad apps. They’ve fostered a preoccupation with the sort of monolithic, overbearing apps represented by The New Yorker, Wired and Popular Science. Meanwhile, what publishers should really be focusing on is clever, nimble, entertaining apps like EW’s Must List or Gourmet Live. Neither of those are perfect, but both actively understand that they must translate their print editions into a utilitarian complement to their users’ content consumption habits.
In a media world that looks increasingly like the busy downtown heart of a city — with innumerable activities, events and alternative sources of distraction around you — these apps demand that you confine yourself to a remote, suburban cul-de-sac.