I’m not against the iPad. I love my iPad. It’s great for storing and reading books, for browsing websites, for listening to music and watching films, for editing texts, presentations, and spreadsheets, for displaying family photos, and on and on. It’s nearly all the stuff I love about my Mac plus a great ePub reader slipped into a little glass notebook I play like a Theremin.
I’m just not sold on what the magazines are doing. Masturbatory novelty is not a business strategy.
I’ve thought the same thing for a while now. There’s many iPhone and iPad apps that are adding negligible value to their website-viewable counterparts.