Guillermo del Toro has teamed with director Mathew Cullen, cinematographer Guillermo Navarro and executive producer Javier Jimenez to launch Mirada, a 25,000 square foot studio in Marina Del Rey. Del Toro, a prolific producer of projects beyond his own directing vehicles, said that he expects to use the venue as a home base and a way for him to embrace a transmedia future. Del Toro will run a lot of his projects through a facility that has the ability to handle everything from pre-visualization to animatics, story boarding and visual effects work. The studio opens for business today.
Transmedia is a way of developing a story or “expanded universe” among multiple platforms while also sometimes encouraging audience participation and interactivity. In this sense, a film only represents a single segment, along with graphic novels or video games, of a much larger world that could spawn several unrelated stories or characters. It has gained steam among independent filmmakers as a new way of innovating the medium to compete with the increasing dominance of digital and interactive art forms and media. It has recently begun expanding into mainstream film.