People are lining up to call the market for mobile phones. Analysts and amateurs alike are connecting points on charts and predicting with confidence the future of mobile platforms. Consensus is forming that there is no future but a quiescent state. By the acclamation of pundits, the survivors are declared to be iOS and Android. They are also predictably arranged in a way similar to OS X and Windows. End of story.
Except for one thing.
3.5 years ago neither of these platforms existed. In fact, it was only two and a half years ago, in mid 2008, that one of the finalists even became a platform with the launch of an app store. The other “winner” only launched in a handset later that year and had no significant volumes until a year ago. In other words, these suddenly predictable platforms have been in existence for less than the life span of one device that runs them.
Have I mentioned how fucking useless analysts are?
Must be nice to have a job that revolves around guessing about the future.
It takes much larger balls to bet the future on a product you actually have to build and sell.