RIM, Buy Yourself A Clue

A “high level RIM employee” shot off an open letter the co-CEO’s of RIM pleading for them to get their heads out of their asses (in so many words). Although the points this person makes I’ve read elsewhere and thought myself, it’s still sound advice:

Rather than constantly mocking iPhone and Android, we should encourage key decision makers across the board to use these products as their primary device for a week or so at a time — yes, on Exchange! This way we can understand why our users are switching and get inspiration as to how we can build our next-gen products even better! It’s incomprehensible that our top software engineers and executives aren’t using or deeply familiar with our competitor’s products.

I also enjoyed the comparison of RIM’s SDK to a “rundown 1990′s Ford Explorer”. Odd choice of vehicle, but it works. I would have picked something uglier, like a 90’s Buick Skylark. My coworker Victor suggested a 90’s Chevrolet Cavalier.

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