From The New York Times Diner’s Journal (via PSFK):

Sam Calagione, the founder and president of Dogfish Head Craft Brewery, clearly enjoys adventurous brewing. But less exotic crafting has its appeal, too, as Kevin Burg and Jamie Beck’s “cinemagraphs” — photographs with movement on a loop — make clear. “My favorite days at Dogfish are the ones in which we are brewing a beer for the first time,” Mr. Calagione writes from Rehoboth Beach, Del. Instead of only describing the process or using “plain ol’ photos,” he invited the cinemagraphers, who are also his friends, to document a day of making strawberry beer: “Their amazing cinemagraphs have a mystical effect of bringing the viewer into the moment.”

Two of my favorite things – beer and animated GIFs.