Good Design Is Efficient

Fortune shows us just how much more productive Apple is than the rest of the tech industry:

In the quarter that ended in September — not its best, mind you — the company generated sales of $28.3 billion and net income of $6.62 billion, or nearly $110,000 profit per employee.

Yes, Apple’s products are great, but that’s just part of the story. They’re also extremely efficient at how they go about creating those products.
Good design is efficient (this should really be in Dieter Rams’ Ten Principles for Good Design).