Protect the Brand
Frank Bruni of the New York Times weighed in this weekend on another arena of American life where form has overtaken substance. From the article:
Is all of this hot air [disingenuous political ads, quote mining, etc.] part of a broader climate of unprincipled hucksterism? As a country we’ve shifted emphasis from goods to services, manufacturing to marketing, and everyone natters on about the importance of brand rather than the quality of product about the sell rather than the substance.
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