The rest is history.
(image via thisisnthappiness.com)
For over half a century now Hasselblad has been proud to offer the world’s most comprehensive system for medium format photography. The basic idea behind our system – combining a love of photography with a mastery of technology – is as valid today as it was in 1948 when the first Hasselblad camera was introduced. And we intend to keep it that way.