The rest is history.

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(image via thisisnthappiness.com)

For over half a century now Hasselblad has been proud to offer the world’s most comprehensive system for medium format photography. The basic idea behind our system – combining a love of photography with a mastery of technology – is as valid today as it was in 1948 when the first Hasselblad camera was introduced. And we intend to keep it that way.

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