John Paczkowski at AllThingsD reveals Acer CEO J.T. Wang has a plan:
“We will shift our strategy to improving profitability from pursuing market share blindly with cheap and unprofitable products,” Wang told Dow Jones. “Ultrabooks will become our key growth driver next year as customers want a lighter, thinner notebook with longer battery life. Selling more ultrabooks will also help improve our profit margins as they command higher prices.”
So you were (still are) shipping cheap, unprofitable products?
I’m proud of you, Wang. Acknowledging you have a problem is the first step on the road to recovery.
I still find this whole ‘ultrabook’ category hilarious. Once ‘netbook’ became a bad word, PC makers needed a new word for the (supposedly) new category, when in reality it only came into being when they realized the MacBook Air was a serious threat to their laptop businesses.
This whole process to stop shipping crap could have been started years ago, but it seems PC makers are only interested in improving the quality of their products after they’ve bottomed out and their back is up against a wall.
Did I mention I’m tired of writing about Apple?