Enrique Allen on The Designer Fund:
For the last few years, I was teaching start-ups to think like designers. But I eventually realized that you can’t simply teach this stuff. If you don’t have a designer in your founding group, you can’t have a culture of design. You see the reasons why all the time: A consultant comes in to improve a design and when they leave, the transformation eventually dies.
This was my aha moment; it challenged whether I was making an impact. My solution? Do the opposite of what I’ve been doing. Rather than spending as much energy training nondesigners, I figured I’d help designers succeed as part of the founding DNA of startups, thus making great design a natural expression of their operations.