Friction

Justin Williams’s definition of friction within mobile applications:

If at any point in that process I see a crash, frustrating design decisions, confusing experiences or perceive a lack of functionality, I delete the app and go on with my day. Put more succinctly, if at any point in the first use experience I experience friction, it’s game over.

Sounds right to me.

Leave a Reply

Your email address will not be published. Required fields are marked *