Kill Your Darlings

shoot&scribe on how Steve Jobs cracked the innovation code:

Apple’s growth has been astronomical because Steve Jobs has, in effect, solved the Innovator’s Dilemma. Apparently, during his hiatus at Next, he read the Innovator’s Dilemma and cited it as one of the most important books he ever read.

Essentially it turns around Apple’s complete willingness to destroy its own revenues. It built a phone that destroyed it’s major source of revenue, the iPod. It built Macbook Airs that have now disrupted another major source of revenue, their Macbook Pros. It built the iPad, which is already beginning to disrupt the Macbook itself.

If you dig innovation and disruption but haven’t read The Innovator’s Dilemma or know about Clayton Christensen, get on it.