Jim Darymple reacting to my plea for publishers to not make iPad magazines with giant PNGs for pages:

Magazine publishers that use giant PNG images just don’t give a shit about their customers.

Not only do publishers not care, but they’re just being plain lazy.
The iPad is an opportunity for publishers to create truly new, unique and engaging reading (and watching and interactive) experiences.
By no means is it the only way, but just look at what Apple has created with iBooks Author and the inspiration for iBooks Author, Al Gore’s Our Choice book-app.