If 80 percent of new data created is going to be unstructured, where is all that data coming from? It’s coming from consumers’ activities online and it requires real-time processing, said Continuuity’s Todd Papaionnou at Structure:Data on Wednesday.
Papaionnou calls this unstructured data “digital exhaust,” everything consumers do on a daily basis — clicks, tweets, searches, Facebook posts. Companies can use it to offer more customized experiences for consumers online – content and deal targeting, advertising and sentiment analysis — but they have to process it first.
Let’s get something clear.
The words and images you find on this site are daily exhaust.
And they’re fucking structured.