Ambient Futurism

My brother Mark has submitted a presentation topic for SXSW 2013 on Ambient Futurism:

The future is NOW?! That expression is as annoying as it is untrue. The future is not now… but let’s get prepped for later. An organization’s ability to anticipate the trends and abilities of the future will be crucial for remaining nimble in a world that is forcing us to adapt quickly. Fortune 500 companies are now contracting professional “Futurists” to navigate these waters for them, but what about the rest of us? “Ambient Futurism” is a new approach to the Futurist discipline, designed to extend the far-sighted vision of a company for near-term, tangible benefit. This presentation will define this concept and explain its benefits, specifically for marketers. The content draws on a range of unexpected sources while providing practical tools and frameworks to bring an Ambient Futurism program to your own office or company. The goal will be to demonstrate how actual profit and competitive edge can be gained through a more imaginative application of Futurist thought.

If you dig it, go vote for it at the SXSW PanelPicker site.