Electronista: AT&T adopting ‘anything but iPhone’ strategy, sources say
AT&T is deliberately trying to steer retail shoppers away from the iPhone, according to three sources for the Boy Genius Report. Regional sales managers have allegedly been handing instructions to store managers, telling them that people looking for smartphones should be directed towards Android or Windows Phone devices instead. Even if a person comes into a store looking for an iPhone, workers have reportedly been told to show shoppers other options so they can “make an informed decision.”
Funny to hear about a phone carrier trying to divert peoples’ attention from a great product.
If true, it’s clear AT&T is doing this because they don’t want to become too reliant on Apple for success. This will be tough though, as the article says the iPhone represents 72% of all activations on their network.
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