The New Kindles

Very smart and interesting developments happening right now at Amazon’s Kindle Event in LA.

They’re clearly putting a lot of thought behind what reading and video-watching experiences should be (and taking advantage of their properties like IMDB in interesting ways).

But the realization I’m left with is that Amazon (still) sees the tablet primarily as a consumption device. Yes, they include Exchange email support and calendar integration, but those are secondary. Perhaps this consumption focus is due to the fact that not only do they want to sell their own content, but also because they’ve forked the Android operating system and thus can’t guarantee Android applications (ones for productivity, not consumption) will work on it.

It will be interesting to see how well these new Kindles do in the market.