From GigaOm:

Startups that really make a commitment to design and Human Experience are emerging as the web and mobile's most successful companies, like Instagram and Pinterest. Mike McCue, CEO and co-founder of social digital magazine Flipboard, explains to us in this video interview clip that he's seen a resurgence of startups like Path that are putting design first and foremost and he thinks a strong commitment to design will separate the pioneers from the followers.

Design is important. Who knew?