Tools + Showcase
So Adobe bought Behance. It will be interesting to see how this acquisition goes.
It tastes a little bit like Comcast’s acquisition of NBCU, where the pipeline bought the content. In the case of Adobe, they make the content creation tools and now they’re buying the showcase holding the creations made with their tools.
I don’t have any positive or negative feels on the deal other than that (yet).
I hope Adobe doesn’t mess it up.