Techcrunch: Microsoft Launches “Next App Star” Competition For Windows Phone Developers

You know a mobile app store is still young and needs more content when the company behind it still writes its own blog posts when interesting new apps appear in it. With 150,000 apps, the Windows Phone store isn’t actually quite as empty as the Windows 8 store, but Microsoft could sure use some marquee apps for its mobile platform. To get developers and consumers a bit more excited about it, the company is launching its “Windows Phone Next App Star” contest today.

It wasn’t to long after Apple launched their App Store that they were able to brag about having both the best and the most apps. Now in 2013, Microsoft has no such advantage. While 150,000 apps is nothing to scoff at, it means nothing to people already conditioned to seeing over one million apps in Apple’s App Store. “Hey, Windows Phone now has Angry Birds!!!” …who cares?

Parity in apps will help Microsoft, but parity won’t win the war for them.

I’m just curious when the Charade of the Zune Phone will end. Will Microsoft piss away all their cash reserves before they gain a foothold in the smartphone space?