Evolution, Not Reinvention

Over at ABC News, details on the new HTC One (via The Loop):

“We think it’s time to shake things up in the smartphone space,” Mike Woodward, President of HTC America, told ABC News in an interview. “We have decided to come out and reinvent the smartphone.”
Careful with the ‘R’ word.
I got news for ya, Mister Woodward. Your HTC One smartphone is not a reinvention, it’s an evolution of the smartphone paradigm Apple introduced in 2007. Instead of making a phone with a few portable computing features, Apple made a mobile computer with the ability to make phone calls. The HTC One follows this paradigm precisely.
That said, the phone looks really sharp. Nice work.