Awesomely Ironic

Microsoft can’t seem to make much of a dent in the mobile market (more like a ding, not to be confused with a Bing):

Microsoft has reportedly developed an Android application with the sole purpose of stealing users away from Google. According to a report from CITE World, the company will be releasing the “Switch to Windows Phone” application on Android to help users change platforms. The application is able to “find identical or replacement applications” for Windows Phone 8 to replace a user’s old Android apps, thus making the transition far more bearable.
How awesomely ironic would it be if Microsoft started a ‘switch’ ad campaign like PC-underdog Apple did in the 2000’s?
I can dream, can’t I?