iOS 7 Doesn’t Have Icons, But Wireframes of Icons
Over at Campaign Monitor they’ve published an article on how to design iOS 7 style icons.
Apple has introduced some great, new features in iOS 7—iconography and typography are not on the list (more on this in a forthcoming post).
Aubrey Johnson has an insightful post on the cognitive issue with hollow icons.
Take a look at the example above. The red lines indicate areas where cognitive load is occurring. Your brain traces the shapes on the first row an average of twice as much. Your eye scans the outside shape and then scans the inner line to determine if there is value in the “hollow” section.
Icons without this empty core are processed as definite and only the outer lines are processed. Depending on the outline of the shape, this happens pretty fast. No matter the shape, though, the hollow icons take more time to process.
I completely agree. Since I installed iOS 7 on my iPhone 5 a few weeks ago I’ve been thinking the icons aren’t icons so much as they’re wireframes of icons. This makes them hard to distinguish from each other (particularly in Mobile Safari).
In short, the iconography in iOS 7 is a perfect example of form over function.
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