There’s No “I” In “Team”

Excerpt from “Jony Ive: The Genius Behind Apple’s Greatest Products“:

Over in IDg, Jony began, as usual, with the iPhone’s story. As he later explained, it was all about how the user would feel about the device. “When we are at these early stages in design, when we’re trying to establish some of the primary goals–often we’ll talk about the story for the product–we’re talking about perception. We’re talking about how you feel about the product, not in a physical sense, but in a perceptual sense.”
Ive is an interesting guy, but I have a problem with the book’s title. I would modify it: “Jony Ive: One of the Geniuses Behind Apple’s Greatest Products”.
Design is a collaborative process and as noted in the book, Ive was part a rockstar team of designers and engineers. This doesn’t negate Ive’s genius, it’s simply a more accurate description of the reality that exists in the world of design.
Think of Jimmy Page. He’s one of the most talented guitarists that ever lived, but the magic he created in Led Zeppelin was through his collaboration with John Bonham, Robert Plant and John Paul Jones.
The lone genius is capable of amazing feats, but get a group of brilliant people together and who knows what’s possible. The sky’s the limit.

Leave a Reply

Your email address will not be published. Required fields are marked *

To create code blocks or other preformatted text, indent by four spaces:

    This will be displayed in a monospaced font. The first four 
    spaces will be stripped off, but all other whitespace
    will be preserved.
    
    Markdown is turned off in code blocks:
     [This is not a link](http://example.com)

To create not a block, but an inline code span, use backticks:

Here is some inline `code`.

For more help see http://daringfireball.net/projects/markdown/syntax