Their Version

CNN Money: Meet Cortana, Microsoft’s Siri
NYTimes: Cortana, Microsoft’s Answer to Siri
The Verge: The story of Cortana, Microsoft’s Siri killer
Engadget: Microsoft unveils Cortana, its answer to Siri and Google Now
Gizmodo: Windows Phone 8.1’s Cortana Is Google Now Plus Siri
The tech press, understandably, has been comparing Microsoft’s voice assistant, Cortana, with Apple’s Siri.
I love how they call Cortana, “Microsoft’s Siri”.
Sort of how the Zune was Microsoft’s iPod. And Surface is Microsoft’s iPad. And Bing is Microsoft’s Google.
Best of luck in the mobile wars, Microsoft.