It sure seems like Amazon, and really, every company could benefit from some sort of Vice President of Devil’s Advocacy. That is, someone who looks at a product just about to launch and points out all the reasons it will fail.
It was said the Steve Jobs served a similar role throughout his years at Apple. He’d be presented with a product and more often than not, he’d rip it apart. He was even known to cancel launches at the last minute if he didn’t feel like something was up to snuff.
But Jobs was also undoubtedly deeply involved in the creation of these products. He was the rare visionary who could step back and see the forest through the trees. (And even he had missteps –plenty of them.)
—MG Siegler, The VP of Devil’s Advocacy