Stefan Sagmeister is an incredible designer, and I agree with what he says in the video below to an extent.
I think many designers mistake articulation with storytelling. They’re not the same. Designers and art directors and creative directors need to be able to sell ideas to clients. Doing this involves articulating in words what they and their team made with typography, shape, color and motion.
Articulation of ideas is a integral skill all designers should learn.
But it’s not storytelling.
I think the equation is: All stories are articulations, but not all articulations are stories.