PREMISE #1: Windows 8 was designed to make Windows relevant on tablets as well as desktops.

PREMISE #2: The Surface 2-in-1 was designed to assist the transition of Windows 8 from notebooks to tablets.

FACT: The current ad campaign targets the Surface at notebooks, not tablets.

QUESTION: So what purpose does the Surface serve?

CONCLUSION: None.
—John Kirk, Microsoft's Surface Ads: The Good, The Bad, The Ugly