Outgrowing the Computer Industry

It’s no coincidence that Apple announced their hiring of Marc Newson on the Friday before last week’s event. But I don’t think his hiring is about the Apple Watch in particular. Nor do I think Apple Watch in particular is what Apple thinks was “historic” about last week’s event. Rather, I think Apple Watch is the first product from an Apple that has outgrown the computer industry. Rather than settle for making computing devices, they are now using computing technology to make anything and everything where computing technology — particularly miniature technology — can revolutionize existing industries. Newson isn’t a watch designer, or a fashion designer. He’s a designer of anything and everything. He’s designed everything from watches to cars to chairs. Apple Watch isn’t merely Apple’s foray into the watch industry — it’s their foray outside the computer/consumer electronics industry. I think they’re just getting started. At the close of his Apple Watch unveiling video during the keynote, Jony Ive said, “We’re now at a compelling beginning actually designing technology to be worn, to be truly personal.” The watch just happens to be first.
—John Gruber, Apple Watch: Initial Thoughts and Observations
A great and lengthy (over 4,500 words) post. A must-read.

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