“The conversation always circles back to the iPhone 6”

Analysts and trend-spotters agree that a major shift in teenage trends, and in teenage spending, is underway. John Morris, a retail analyst at BMO Capital Markets, says that his regular focus groups with teenagers about what trends they find most appealing often stray from clothing.

“You try to get them talking about what’s the next look, what they’re excited about purchasing in apparel, and the conversation always circles back to the iPhone 6,” he said. “You get them talking about crop tops, you get a nice little debate about high-waist going, but the conversation keeps shifting back.”
—Elizabeth A. Harris and Rachel Abrams, Plugged-In Over Preppy: Teenagers Favor Tech Over Clothes

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