JP Mangalindan from Fortune on the Amazon Fire Phone:

In an interview with Fortune, Amazon Senior Vice President of Devices David Limp acknowledged Amazon bumbled the phone’s pricing. Traditionally, Amazon AMZN 1.30% undercuts the competition on hardware, pairing lower prices and solid features. But with the Fire phone, Amazon stuck to standard industry pricing, asking $199 for the 32 gigabyte model and $299 for the 64 gigabyte. On that front, Amazon, well, misfired.
Right, it was the price. Couldn’t have had anything to do with being a gimmicky turd.