Things aren’t looking good for Samsung:
What is Samsung’s “nightmare scenario,” you ask? That it will become just another low-margin Android vendor. For years, Samsung has literally been the only Android smartphone vendor to consistently turn a profit. Indeed, Samsung and Apple for a long time have accounted for all of the smartphone industry’s profits as smaller players have had to force themselves to fight over scraps.
But two things are happening right now that are sucking the life out of Samsung’s smartphone profit machine: It’s getting squeezed at the high end by Apple, which has finally released a phablet capable of taking on the popular Galaxy Note, and it’s getting mauled at the low end by vendors such as Xiaomi that are cranking out phones with strong specs that sell at rock-bottom prices.
Maybe if Samsung keeps copying Apple things will turn around?