Re/code: This Is the Unofficial Brothel of CES:

When new women arrive to work at Sheri’s Ranch, a legal brothel about 65 miles west of Las Vegas, they have to be taught a lot of new techniques. Social media is one of the most important of them.

During this week’s sprawling International CES gadget show, which ends tomorrow and draws more than 150,000 people each year to the Las Vegas Convention Center, the sharing-savvy brothel sees some of its busiest nights. Sheri’s Ranch calls itself “the unofficial brothel of CES” — and says that business is up about 70 percent this week.

Brothel matron Dena, who uses humorously bawdy social media to attract CES attendees, also trains the ranch’s rotating roster of 75 to 100 on-site sex workers to create online personas and unique voices, which Dena says makes the women feel more empowered, and helps skirt the legal ban against advertising their services.