Last week BGR posted this infographic of where all of Apple’s revenue comes from:
It’s important to emphasize the story that isn’t being told in the above image:
All the revenue from the Mac, iPad and iPhone are inextricably linked to the “minuscule” revenue from Services. The ‘Services’ category includes the iTunes Store, the iOS App Store and the OS X App Store.
If you remove Apples services, everything else evaporates.