Google wants to get more involved with its app marketplace, Play:
Google Play, Google’s marketplace for Android applications which now reaches a billion people in over 190 countries, has historically differentiated itself from rival Apple by allowing developers to immediately publish their mobile applications without a lengthy review process. However, Google has today disclosed that, beginning a couple of months ago, it began having an internal team of reviewers analyze apps for policy violations prior to publication. And going forward, human reviewers will continue to go hands-on with apps before they go live on Google Play.
Additionally, Google announced the rollout of a new age-based ratings system for games and apps on Google Play, which will utilize the scales provided by a given region’s official ratings authority, like the Entertainment Software Rating Board (ESRB) here in the U.S.
I thought open was better? Open always wins?
Why is Google gettng involved? It couldn’t have anything to do with quality control. Nah.
I mean, it’s not like Android has problems with shitty scam apps or anything.