Once you have two groups of people, each advocating for its own position and reinforcing its own beliefs, people seem to start turning off parts of their brains. Things get emotional. Assumptions turn into unquestioned facts. At this point, people are no longer looking for solutions, or for common ground. They’re fighting an adversary.
Tribalism based on superficial, insignificant criteria — the computers or phones we use, the sports teams we like, the clothes we wear, the car brands we drive — is pretty common human behavior, and we fall into it easily.
But if you take a step back, you’ll notice that the whole discussion between these two groups is now based on a fallacious assumption. People have replaced the actual question they’re trying to answer — «how should this UI look and work?» — with a different, misguided question: «which of these two options should we pick?1″
This is a false dichotomy.
I’ll be bringing this thinking to my next critique.