“I don’t think about what I wear.”
Art director Matilda Kahl wears the same thing to work every day:
To state the obvious, a work uniform is not an original idea. There’s a group of people that have embraced this way of dressing for years—they call it a suit. For men, it’s a very common approach, even mandatory in most professions. Nevertheless, I received a lot of mixed reactions for usurping this idea for myself. Immediately, people started asking for a motive behind my new look: “Why do you do this? Is it a bet?” When I get those questions I can’t help but retort, “Have you ever set up a bill for online auto-pay? Did it feel good to have one less thing to deal with every month?”
I’ve started on this path too.
I creative direct and art direct all day. When I get up in the morning the less I have to think creatively about what I wear, the better for my brain.