Microsoft’s flagship NYC store opens at the end of October:

Microsoft is opening its first flagship store in New York City later next month. Located just a few blocks away from Apple’s iconic cube on Fifth Avenue, Microsoft’s new retail location will replace an old Fendi store at 677 Fifth Avenue and serve as the company’s first full retail store in Manhattan. “These flagship stores have been in the making for six years,” explains David Porter, Microsoft’s head of retail and online stores. “We are eager to open our doors to those in Manhattan. The five-floor, 22,269 square foot location will be a premier venue to learn about, experience and shop for the products and services from Microsoft and our partners.”

Guys, it’s time to end the charade.

Focus on what you do best—software.