Solving the Same Problems
Vlad Savov on Apple, Google, and Microsoft all solving the same problems:
Consider all the overlaps that have developed in recent times between the strategies of America’s three foremost tech corporations. Apple CarPlay and Android Auto are getting into the connected car business that Microsoft has been in for years, while the latter’s Cortana personal assistant echoes the voice-activated Google Now and Siri software of its competitors. Where Apple has Continuity to keep people working across various devices, Microsoft has Continuum, and Google has the universality of the Chrome browser and its range of web apps. Besides the connected car and the connected you, all three are also connecting the TV — through AirPlay, Chromecast, and the Microsoft Wireless Display Adapter — and developing app and gaming platforms such as the Xbox One, Android consoles, and the new Apple TV.
Savov is right, but what’s the alternative? Not built a product or service your competitor has and risk ceding ground to them now or in the future?
It seems better for the three top dogs to build redundant solutions to the same problems than not build them.