Let’s see how things go for Microsoft with Windows 10, but right now, Windows Phone is still a fucking mess:

While the app gap has always been a problem, Windows Phone is now five years old and it’s still facing new challenges. Over the past year developers haven’t flocked to Microsoft’s platform to improve its app situation. Instead, more and more high-profile apps have actually disappeared. Mint’s removal this week is the latest, angering Windows Phone fans, but it’s not the first, nor will it be the last.

American Airlines, Chase Bank, Bank of America, NBC, Pinterest, and Kabam have all discontinued their Windows Phone apps in the past year. These huge apps have simply disappeared or will no longer be updated. Some companies have cited a lack of Windows Phone users, and others have remained silent, but each removal has put Microsoft another step behind in the mobile race.

And on Microsoft’s constant rebooting of the OS:

It’s easy to blame the lack of apps on developers, but they’ve been saddled with a platform that is constantly rebooting. Windows Phone 7 launched as a Windows Mobile reboot back in October 2010. Windows Phone 8 then launched two years later in October 2012 and existing handsets couldn’t upgrade, and apps needed to be heavily updated. Windows Phone 8.1 arrived last year, finally bringing many features lacking from Microsoft’s platform. Now, Microsoft is on the verge of rebooting once again with Windows 10 Mobile.

As I mentioned a few weeks ago, I think what Microsoft presented at their Windows 10 Devices Event looks great, but who’s to say they don’t just reboot Windows 10 like Windows 7 & 8?

Microsoft had a very short window to respond to the iPhone six years ago, but Google beat them to it with Android. Since then, they’ve simultaneously been revising their strategy AND competing with Google and Apple (hence the schizophrenic behavior).