At The Awl, Matt Buchanan on The Cool Way to Brew Good Coffee:
This exchange was a series of dog whistles between two obnoxious people: I wanted the coffee most appealing to a coffee jerk; the barista told me that this shop was aggressively Goodc. If you are not a beanboi, but are vaguely aware that a certain kind of highly conspicuous consumer likely enjoys “pourover” coffee which is made agonizingly slowly, one cup at a time, then you might be wondering how an automatic machine that brews like a gallon of coffee at once became a Cool Brewing Method in this age of All Things Craft. (Or not! RUN AWAY FROM THIS POST NOW, SAVE YOURSELF.)
I admit I’ve become a bit of a coffee snob in the last few years and enjoy multiple, self-made, pourover cups of coffee per day. I live in San Francisco, what do you expect?
My current favorite brand of coffee bean is by Ritual Coffee Roasters.