PuzzlePhone is a new project on Indiegogo. It's a phone with modular parts. It runs Android. And they claim it lasts up the 10 years? No way. Apple just introduced 3-D Touch on the iPhone 6S. There's no telling where Android is going to be in 10 years (or the smartphone market).
James Vincent at the Verge also notes their flexible funding structure:
Flexible funding can be something of a warning sign on Indiegogo as it means that the campaign organizers will keep the money they raise no matter what happens. Obviously this doesn't mean that all flexibly funded campaigns are scams, but it's not always a good look. Puzzlephone says it was "forced" to go with flexible funding as Indiegogo only allows payment via PayPal for fixed funding campaigns. The company notes that it has also already raised funding for R&D, so the Indiegogo money is only for manufacture, shipping, and the product itself.
There's no way I would give them my money to be a guinea pig. Their goals of being 'upgradable and sustainable" are admirable (if they're genuine) but they're not realistic.