Kickstarter Project Investigation
Kickstarter hires investigative journalist to dig into one of its biggest failures:
In November, the company behind Europe’s biggest ever Kickstarter project told its backers it was shutting down. The Torquing Group had raised more than £2.3 million ($3.6 million) to fund its palm-sized Zano drone, but after delivering only around 600 of the 15,363 units paid for, the company went into liquidation. Now, with frustrated backers still smarting from their loss, Kickstarter wants to find out what went wrong. The company has hired technology journalist Mark Harris “to write a story about the collapse of the Zano drone project on Kickstarter.”
As it was reported recently, about 9 percent of Kickstarter projects fail, but when they do fail, they fail BIG, it seems.