Francisco G Delgadillo, Executive Creative Director of Brand at Oracle, on the people who do work for Apple, but can’t share it:
“How dare I suggest he remove from his pitch one of the most valued brands in the world, one of the most beloved brands by the creative community?”, I thought to myself. But I went on to tell the creative director that without any meaningful details, his “we do work for Apple, but we can’t show you”—and customary companion Apple-logo slide—was an irrelevant reference and could potentially have a negative impact on my assessment of his presentation.
I’ve talked to designers over the years who’ve done work for Apple, so I’m very familiar with their strict confidentiality agreements. Hell, what doesn’t Apple try maintain secrecy about?
I think it sucks people can’t share the work they did for Apple, but I guarantee every one of them knew exactly what they were getting into before they agreed to work with Apple.
If you or your agency was great enough for Apple to pick, then your portfolio is already rock-solid. Stop crying you can’t add the the Apple logo to your client logo page on your website. You come across like the kid in school who brags about having a girlfriend he met over the summer, but she lives far away, but trust him, she exists.