Most people don’t care.

Facebook Doesn’t Expect Revenue Impact Over Privacy Concerns:

Facebook Inc. doesn’t expect the recent uproar over its users’ digital privacy to affect sales significantly, a top advertising executive for the global social-media platform said.

Facebook users largely haven’t changed their privacy settings in the past four weeks amid heightened scrutiny over how it shares individual data, Facebook vice president of global marketing solutions Carolyn Everson said at The Wall Street Journal CEO Council in London.

“We have not seen wild changes in behavior with people saying I’m not going to share any data with Facebook anymore,” Ms. Everson said on Thursday.

Not surprising in the least.

Most people barely know how iCloud works and how to back up their photos. Now they're going to go into the Facebook settings and reconfigure how their data is shared? That's cute.