Apple Watch, just a niche product.

Apple now sells more watches than the entire Swiss watch industry:

The Apple Watch wasn’t just the best-selling smartwatch last year, but also put the Swiss watch industry to shame, according to new sales estimates compiled by Strategy Analytics. The report estimates Apple shipped nearly 31 million units in 2019, a 36 percent jump over last year. The Swiss watch industry, which includes brands like Swatch and TAG Heuer, only shipped an estimated 21.1 million units, a 13 percent decline, Strategy Analytics says.

Remember back in 2016 when the Swiss watch industry said it wasn't worried about Apple's Watch?

Life moves pretty fast.