Intentions

Nilay Patel on Instagram’s terms of service reversal:

Last night Instagram announced that it was retracting a controversial terms of service change that was widely and inaccurately interpreted to mean that the company would be selling user photos. “Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010,” founder Kevin Systrom wrote in a blog post. “Instagram has no intention of selling your photos, and we never did.”

That certainly sounds like a win for consumers, but it’s actually a loss: the newly-reinstated terms of service clause is objectively worse for users than the new one, and it’s worded far more vaguely — the language feels familiar and comforting, but you’re giving up more rights to your photos. Instead of agreeing that Instagram may only “display” photos “in connection with” advertising, users will now continue to agree that Instagram may place advertising and promotions “on, about, or in conjunction with” their photos.

My images are still on Instagram, but I did use Instaport.me to download an archive of everything.

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