Facebook Enabled Advertisers to Reach ‘Jew Haters’: Want to market Nazi memorabilia, or recruit marchers for a far-right rally? Facebook’s self-service ad-buying platform had the right audience for you. Until this week, when we asked Facebook about it, the world’s largest social network enabled advertisers to direct their pitches to the news feeds of almost […]
50 Years Later, Heinz Approves Don Draper’s ‘Pass the Heinz’ Ads and Is Actually Running Them: In a meta union of advertising’s real and fictional worlds, Heinz just greenlighted the ads—and will run them almost exactly as Draper intended, beginning today, in print and out-of-home executions in New York City. So great. Mad Men is […]
This is awesome. The Blackbird is, “the first fully adjustable car rig that creates photoreal CG cars.” From what I can decipher from the video, not only does the Blackbird adjust it’s size to match the car it’s mimicking, but it also captures the environment around it with the 360-degree cameras mounted on top, so […]
Pepsi-Cola Sign in Queens Gains Landmark Status
Speaking of Lenovo, Ars Technica on the new ‘PC Does What?’ ad campaign to take on Apple: You’ve got to feel for the PC. While there’s no denying its practicality or gaming chops, ever since IBM dropped the first beige box of PC joy on the world over three decades ago, the PC has never […]
Fake traffic has become a commodity. There’s malware for generating it and brokers who sell it. Some companies pay for it intentionally, some accidentally, and some prefer not to ask where their traffic comes from. It’s given rise to an industry of countermeasures, which inspire counter-countermeasures. “It’s like a game of whack-a-mole,” says Fernando Arriola, […]
These ads are crazy.
Hank Green has some interesting ideas on rethinking the cost-per-impression ad model: Imagine that you would like to consume a piece of content, but in between you and that content is a paywall. They’re asking $15 for one person to view the content one time. While a YouTube video might net you $2 per thousand […]
Art has squarely met science in the modern practice of digital marketing, ushering in new forms of collaboration among marketers, agencies and technologists. Successful campaign execution now requires as much deftness with data and analytics as it does with creative and media planning disciplines. This approach isn’t entirely new, however. For decades, marketers have used […]
PAN AM knows how to motivate. [via Designer News]
I have come to believe that advertising is the original sin of the web. The fallen state of our Internet is a direct, if unintentional, consequence of choosing advertising as the default model to support online content and services. Through successive rounds of innovation and investor storytime, we’ve trained Internet users to expect that everything […]
Before Samsung took over as the most prominent advertiser at Heathrow’s Terminal 5, it was Nokia that used to occupy the big billboards inside the home of British Airways. Unwilling to hand over the advertising crown with grace, the company now operating under the Microsoft Devices banner has decided to troll Samsung’s ads by sending […]
Google’s ad ambitious may reach further than you think. In a newly revealed letter to the SEC, the company said it could someday be serving ads on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities,” as part of a larger point about breaking out mobile ad revenue. —Russell Brandom, The […]
Wow. Really, Amazon?