Sales of the Apple Watch to consumers set a record during the first week of holiday shopping, and the current quarter is on track to be the best ever for the product, Apple Inc Chief Executive Tim Cook told Reuters.
Responding to an email from Reuters, Cook said the gadget’s sell-through – a measure of how many units are sold to consumers, rather than simply stocked on retailers’ shelves – reached a new high.
Cook’s comments followed a report on Monday from technology research firm IDC estimating that the tech giant sold 1.1 million units of the Apple Watch during the third quarter of 2016, down 71 percent from the year-ago quarter. The comments offer a glimpse of the gadget’s performance during the holiday quarter, which is typically Apple’s strongest.
Cook is doing that shady thing Amazon does when it reports the number of Kindles it has sold: it doesn’t give numbers (go ahead and try to find anywhere on the Internet where Amazon mentions how many devices they’ve sold).
The Apple Watch is probably selling well, considering what’s happening with their compeition: Moto is taking a break from making new watches, the Microsoft Band is dead, and who knows whats going on with Samsung. Then again, maybe they’re not selling well.
One problem may be that the growth of the Apple Watch is slow and steady, and not at the enormous the iPhone is at, and thus looks shitty by comparison.
I like my Apple Watch and I think it’s a good device, but you can’t expect everyone to drop over $350 on an Apple Watch right after they dropped $800 on an iPhone.
The Apple Watch is a parasitic device, meaning it needs an iPhone to function. The iPhone used to be the same, where you couldn’t use it unless you had a Mac or PC to sync it with. Now, of course, you can buy an iPhone, back it up to iCloud, and never sync it with another computer. I bet the Apple Watch will eventually get to that point too.
Back to my main point: MONEY. These devices: iPads, iPhones, MacBooks, Watches, they all cost money and unless the price point comes way down on these things (which I don’t see happening), people aren’t going to be rushing out to get new ones every year.